5 Benefits of Promotional Products for Small Businesses

More than just brand recognition.

Are you a small business owner? Do you use promotional product marketing to increase sales or brand awareness? Have you thought promotional product marketing is only for the ‘big guys’ on campus? Well, I’m here to tell you why you should think again –

Go ahead, take a look around the room. Chances are there are a few promotional product items sitting on your desk or in that junk drawer right now! Whether it is a pen, mouse pad, calendar, or chip clip – those products are ‘doing business’ and have become a part of your daily life. Check out 5 benefits of promotional product marketing for small businesses and why you will surly ‘pop-to-the-top’ with your next promotional marketing campaign.

Increase Brand Recognition – no matter the size of your business whether it is big or small, standing out amongst the crowd, and remaining in the minds of current and/or potential customers should always remain at the forefront of your goals. Make them remember your brand; by developing a creative marketing plan. The use of promotional products is one simple way to increase brand awareness for your small business. Customizing an item for a customer that he or she can use daily with your logo on it – puts your brand in their hand everyday. At GACO sourcing we work with you to create a unique marketing strategy fit to your promotional product needs.

Gain Mass outreach at low cost or Minimal Cost – with a small price tag but, a large long lasting impact, promotional products are a great return on investment. No matter what the size of your budget there is surely a promotional product that will meet your small business needs – that’s what we are here for. Whether you own a car dealership or a store front – why not send your customer off with a little “thank-you” gift? After all they will be advertising for you every time they use that new pen or notepad.

A Superior Alternative to the ‘Classic’ Business Card – where business cards are extremely useful, practical, and a true staple in the business world – promotional products give your small business a step above the rest. Promotional products are a fun, creative, and meaningful way to showcase your businesses contact information. Do you own a small scale health food store? Why not host a reusable grocery bag giveaway for the first 100 customers who spend $50.00? According to the ASI Global Impressions Study (2010), the average promotional product bag is kept for approximately 6.7 months; which results in 1,078 impressions/month, or 7223 impressions over the time the bag is kept.

Tactile and Useful -Give What People use – one of the keys to a great marketing plan is repeat exposure. How can you keep your business, benefit, or cause in front of the customer without doing all the work and consistently spending money? Promotional products do the work for you! Think about the products your customers will find most useful; what will he or she hold onto and use repeatedly? Do you own a bar or restaurant? What about a bottle opener or a reusable glass?

Make a Powerful Marketing Statement – times are changing and so is marketing. Have you been using the same traditional marketing techniques for years? Maybe it’s time to change things up a bit – with a minimal promotional product investment you can leave a big, long lasting impact just by adding a bit of variety and a little extra creativity to your current marketing strategy.

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