2016 Promotional Product Trends

With the hustle and bustle of the holidays behind us we look forward to a fresh start in the New Year. We reflect on the past and look forward to what is to come in the future of 2016.


2015 was indeed a busy year for the promotional product marketing industry – take a look for yourself; and then keep reading for more of what to look forward to in 2016!

2016 Promotional Product Infographic

No matter what your goals are for 2016 there is no denying that promotional product gifts will continue to play a key roll in your business growth, brand awareness, and overall marketing strategy outreach. Promotional products continue to advocate, drive sales, and build relationships with little extra effort on your end. In 2015 we saw promotional products take on more of a retail feel, with unique custom packaging: promotional products literally took on a story of their own resembling that of some of the major retail brands.

So, what other promotional items are set to be ‘hot’ in the months ahead?

Both technological advancements and cultural trends will play an unprecedented role in business to consumer (B2C) and business-to- business (B2B) marketing strategies. More than ever before in history consumers expect service on-demand, be it online or in person. Immediate response interaction will be key in relationship building, client interaction, and customer service in 2016.

Technological Advancements

From wearable technology to mobile friendly website advancements. Technology continues to stretch the limits of our imagination and is a growing market by the day. From our buying habits to relationships – optimizing our use of technology in business is essential to growth and opportunity in the future.

Health and Fitness

Looking to get fit in 2016? Health and wellness products dominated the 2015 market with our increased awareness and interest on healthy living. This is a trend expected to not go away anytime soon – make 2016 the year of a ‘healthier you’!

Environmentally Conscious Consumer Trends

Consumers are more curious about ingredients and are increasingly brand loyal to those that share their political beliefs. Although, that said it’s also safe to say, environmentally friendly and socially responsible companies while still quite popular they do not hold the ‘hot trendy’ social buzz they once did. Despite the 2015 climate change and cleaner energy option headlines swarming the media. Yes, there is still a demand, market, and need – but in this case eco-friendly products is expected to be the ‘norm’ not the ‘exception’.

This is only a small glimpse of what lies ahead in the 2016 Promotional Product industry and at GACO Sourcing we are certainly looking forward to spending another great year with you.

As always you can find us HERE on the blog for the latest in industry news, ‘hot’ new products, or for general community service announcements.

 We love hearing from you! Have any further questions or simply looking for some promotional product guidance– please be sure to let us know by leaving a comment below or dropping us an email