As November approaches, so do the holidays, which makes it the perfect time to start thinking about the gift-giving season. Whether you’re a business owner, salesperson, or employee, giving gifts to clients, prospects, and co-workers is worthwhile. The importance of gift-giving not only builds relationships, but also helps maintain them, expresses gratitude, strengthens brand loyalty, and much more. Everyone loves a good present! Here are the top 3 groups that are perfect for gift-giving.
Gifting employees is very important to keep a successful business running. According to a study, over half of employees feel more valued when receiving mail, particularly in direct mail gifts. When gifts are of exceptional quality and personalized, a feeling of appreciation from the employer to the employee is obtained. It is proven that when feeling appreciated, employees perform better in their roles and feel more connected to their team. It may be difficult to understand when it is appropriate to gift to employees. Some of the perfect times to give include company events, personal milestones, and special recognitions.
Showing your clients that you value them and truly appreciate their business is immensely important. It is essential to maintain and strengthen your current relationships while also building new ones. Corporate gifting to clients helps create an emotional connection to your brand; a retail study portrayed that consumers with an emotional connection to a brand have a 306% higher lifetime value.
It is also necessary to include potential clients, otherwise known as prospects as recipients of gifts. Research has indicated that more than 80% of consumers are inclined to engage with a company that provides a personalized experience, such as a tailored gift. For prospects, this personalized touch can act as a catalyst to prompt individuals to make a purchase, sign up for a service, or take action with your company.
Below are some potential gift ideas that any employee, client, or prospect would love!