Kirk Gibson Foundation
The Kirk Gibson Foundation for Parkinson’s is a nonprofit dedicated to improving the quality of life for those living with Parkinson’s disease through movement-based programs and community support. Founded by former MLB player Kirk Gibson, the foundation is also developing Michigan’s first dedicated Parkinson’s Wellness Center.
The Challenge
The Kirk Gibson Foundation for Parkinson’s partnered with us to create a summer webstore celebrating the 40th anniversary of the ’84 champions with commemorative branded merchandise. The campaign was designed to raise awareness and funds in support of the foundation’s mission.
The Process
We launched a limited-time pop-up store, open for 3 weeks, allowing individuals to select from a variety of merchandise and sizes. All orders were processed and shipped directly to customers.
The Solution
