Corporate Gifting: 5 Reasons You Should Be Doing It

The holiday season is officially upon us, which means long lines at the stores, deals galore, and the stress of finding the perfect gifts. While we are all busy shopping for friends, family, and other loved ones, gifting to employees and clients can be easily missed. As a matter of fact, corporate gifting can be one of the best ways to give back this year.

Corporate gifting is a way to make a memorable impression on clients and employees. It can set your business apart while showing your gratitude. What better time to show your appreciation than the holiday season?

According to Forbes, 57% of people said gifts can impact their opinion of a business. So, putting your best foot forward this holiday season is important. Here are 5 more reasons you should consider corporate gifting.

 

1. Encourages Prospects to become costumers

Corporate gifting is the perfect opportunity to motivate prospects to become clients. Sending the right gift at the perfect time can motivate prospects. A consumer may not be aware of your company, and receiving a gift can not only raise awareness, but result in a new client. By sending a gift, you are placing your business at the top of their mind.

 

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2. Shows current clients your appreciation

In addition to gifting to prospective clients, gifting to your current clients is key to clients’ happiness and retention. It shows them that they are valued. Clients do not want to be viewed as just a number on a spreadsheet, they want to feel appreciated. A happy client who is valued is more likely to keep doing business with you, and even recommend your business to others.

3. foster company morale

Clients and prospects are not the only people you need to consider this holiday season. Showing gratitude to your employees is another reason to do corporate gifting. Good quality and personalized gift make your employees feel valued and connected to the team and gives them a sense of belonging. Happy employees make a happy work environment and lead them to be more enthusiastic about their work.

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4. Create Brand Awareness

Need a way to create brand awareness and build a solid reputation? Corporate gifting can help with that! We have all seen spam emails and postcards, but a tangible gift is what will set you apart. Using branded gifts is an excellent way to leave a lasting impression. For instance, branded water bottles create awareness by getting the word out on the streets about your company. It is one of the most efficient ways to raise brand awareness and establish a solid reputation.

According to the 2020 Advertising Specialties Impressions Study, promotional products are excellent advertising. Also in the study, 57 percent of consumers keep and save promotional products for at least 5 years.

 

5. be different

With more businesses popping up every day, that means more competition. It is more important than ever to have a competitive edge to be the differentiator. Providing corporate gifting is just one way to set yourself apart from the competition. It shows you take the extra step to care for your customers and cut above the rest. Having this competitive edge can lead to positive reviews and will lead to more clients.

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we are experts at this

When it comes to corporate gifting, GACO Sourcing has got you covered with all your gifting needs. Whether it is for clients, prospects, or employee appreciation, we can create the perfect gifts to show your gratitude this holiday season.

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