With more eyes on your business than ever before, it is essential for a business to communicate its message clearly. One of the easiest ways to recognize a company is by their logo. Today, I am sharing some of The Top Logo Design Mistakes to help save you time and money from doing the same.
Amateur Design – While there certainly are a number of talented individuals out there and everyone has to start somewhere – keep in mind you get what you pay for. A professional business should use a reputable, reliable, and professional individual and/or company. After all, you have just spent all this money on new equipment, office supplies, and real estate – why skip out on the one thing people are going to see most? Your logo! It is the icon that tells the public who you are and what you are about.
Bottom line; if your logo looks amateurish, then so will your business.
A professional logo designer; will see to it that your logo is unique and memorable to your unique brand. There will be no issues with the reproduction process because you own the logo. It will look professional and require fewer alterations in the future; long live your logo.
Bringing me to our next logo design mistake…
Trendy Design– A well-designed logo will be timeless in nature, and can withstand the latest in design trends. One of your logo designers biggest challenges should be coming up with a seemingly timeless design completely unique to you and your company – ignore those very trends.
Visual Consistency – You want your logo image to look the same no matter how big or small it is. A professional logo design company will use vector graphics to achieve this. A vector graphic is made of mathematically precise lines, points, curves, and shapes to ensure visual consistence across multiple platforms. Where as a raster graphic – or bitmap image simply consists of pixels. A raster graphic can result in inconsistency depending on the size logo image being used. The use of raster graphics is frequently a problem during reproduction fluency; while yes, Photoshop and other design software can create beautiful images; you never know how big or small you will need your logo to be in the future. Zooming in on a raster image will cause a pixelated affect rather than the smooth lines, curves, and shapes you desire for your logo.
Stock Art – While, downloading vector stock images is certainly not a crime it could certainly get you in some hot water if used for a logo design and printing purposes. Always check the copyright laws for an image that is not your own. Better yet, have your logo design created by a professional {see mistake number 1}: eliminate the risk and keep it original to you!
Keep It Simple – We have all seen it the overly detailed image scaled down only to be viewed as a big ‘blur’ once printed. When a design is complex and scaled down much or most of the detail is lost; therefore, keep it simple. Some of simplest logos are surely the most memorable; think Nike Swoosh and ‘Apple”. A simple image or icon speaks for itself. There is a time and place for complexity and this is not one of them.
